Artificial Intelligence
Retail Giant: AI-Powered Customer Engagement
Reimagine Legacy. Redefine Future.
The Client
A leading global retail chain operating over 2,500 stores across North America, Europe, and Asia. The client manages millions of customer interactions daily through in-store purchases, loyalty apps, and e-commerce portals.
The retailer faced declining loyalty program engagement and limited personalization in marketing campaigns. Customer support centers were overwhelmed, with wait times exceeding industry benchmarks. Manual analysis of customer feedback left the brand reactive instead of proactive in addressing issues.
Reimagine Legacy. Redefine Future.
The Challenges
Key Highlights
- Deployed Azure OpenAI Service with GPT-based models for real-time sentiment analysis of customer feedback across email, chat, and social platforms.
- Implemented a personalization engine that leveraged AI-driven recommendations for promotions and loyalty rewards.
- Integrated an intelligent Power Virtual Agents chatbot into the company’s mobile app and website for 24/7 multilingual customer support.
- Rolled out predictive analytics dashboards in Power BI to forecast churn and measure campaign ROI.
Key Highlights
- Deployed Azure OpenAI Service with GPT-based models for real-time sentiment analysis of customer feedback across email, chat, and social platforms.
- Implemented a personalization engine that leveraged AI-driven recommendations for promotions and loyalty rewards.
- Integrated an intelligent Power Virtual Agents chatbot into the company’s mobile app and website for 24/7 multilingual customer support.
- Rolled out predictive analytics dashboards in Power BI to forecast churn and measure campaign ROI.
Impact
Business Morals
Business Morals
Delivered
- Customer retention rates improved by 18% within the first year.
- Call center workloads decreased by 35%, allowing agents to focus on complex cases.
- Campaign conversions rose by 22% due to targeted offers powered by AI.
- The client positioned itself as an AI-first retailer, enhancing brand perception in competitive markets.
Business Morals Delivered
- Customer retention rates improved by 18% within the first year.
- Call center workloads decreased by 35%, allowing agents to focus on complex cases.
- Campaign conversions rose by 22% due to targeted offers powered by AI.
- The client positioned itself as an AI-first retailer, enhancing brand perception in competitive markets.