Artificial Intelligence
Financial Services: AI-Powered Fraud Detection
Reimagine Legacy. Redefine Future.
The Client
A multinational banking group with operations in 30+ countries, serving 60 million customers with retail, commercial, and investment banking services.
Radiology departments were experiencing a high volume of diagnostic imaging requests (X-rays, MRIs, CT scans), causing delays in reporting. Patients often waited up to two weeks for results, leading to dissatisfaction and delayed treatments. The client also faced staffing shortages in specialist radiologists.
Reimagine Legacy. Redefine Future.
The Challenges
Key Highlights
- Deployed Azure OpenAI Service with GPT-based models for real-time sentiment analysis of customer feedback across email, chat, and social platforms.
- Implemented a personalization engine that leveraged AI-driven recommendations for promotions and loyalty rewards.
- Integrated an intelligent Power Virtual Agents chatbot into the company’s mobile app and website for 24/7 multilingual customer support.
- Rolled out predictive analytics dashboards in Power BI to forecast churn and measure campaign ROI.
Key Highlights
- Deployed AI-driven anomaly detection models on Azure ML and Databricks, analyzing millions of transactions per second.
- Built a streaming pipeline with Event Hubs and Kafka to process real-time financial transactions.
- Integrated AI-powered alerts with the bank’s fraud investigation system and automated case flagging workflows using Power Automate.
- Applied explainable AI models to ensure compliance with regulatory requirements, allowing auditors to trace decisions.
Impact
Business Morals
Business Morals
Delivered
- Prevented estimated $20M+ in annual fraud losses by blocking fraudulent transactions in real time.
- Reduced false positives by 40%, improving customer trust.
- Streamlined fraud investigations, reducing case resolution time by 50%.
- Ensured global regulatory compliance, strengthening the bank’s reputation as a secure financial institution.
Business Morals Delivered
- Customer retention rates improved by 18% within the first year.
- Call center workloads decreased by 35%, allowing agents to focus on complex cases.
- Campaign conversions rose by 22% due to targeted offers powered by AI.
- The client positioned itself as an AI-first retailer, enhancing brand perception in competitive markets.