Data & Analytics
Retail Bank: Regulatory Data Compliance
Reimagine Legacy. Redefine Future.
The Client
A European retail bank serving 8M customers.
The bank faced challenges with GDPR compliance, data retention, and audit readiness.
Reimagine Legacy. Redefine Future.
The Challenges
Key Highlights
- Deployed Azure OpenAI Service with GPT-based models for real-time sentiment analysis of customer feedback across email, chat, and social platforms.
- Implemented a personalization engine that leveraged AI-driven recommendations for promotions and loyalty rewards.
- Integrated an intelligent Power Virtual Agents chatbot into the company’s mobile app and website for 24/7 multilingual customer support.
- Rolled out predictive analytics dashboards in Power BI to forecast churn and measure campaign ROI.
Key Highlights
- Migrated core datasets to Google BigQuery and Data Catalog.
- Implemented automated data retention policies with compliance rules.
- Developed Power BI dashboards for compliance officers.
- Integrated automated reporting to meet regulatory deadlines.
Impact
Business Morals
Business Morals
Delivered
- Achieved 100% GDPR compliance.
- Reduced audit preparation times by 70%.
- Avoided potential multimillion-dollar fines.
- Improved regulator trust and oversight confidence.
Business Morals Delivered
- Customer retention rates improved by 18% within the first year.
- Call center workloads decreased by 35%, allowing agents to focus on complex cases.
- Campaign conversions rose by 22% due to targeted offers powered by AI.
- The client positioned itself as an AI-first retailer, enhancing brand perception in competitive markets.